We got tired of making bad decisions
Bad Decision was born after one too many wasted dollars on stale lead lists. We are building the all-in-one outbound platform we wished existed, for founders in any country.
The problem we kept hitting
Every founder we know has the same story. You buy a lead list. You pay for an email checker. You pay for a sending tool. You pay for AI to write the messages. Three or four subscriptions later, you send your first campaign. And 30 percent of the emails bounce. Your inbox gets flagged as spam. Your sender reputation is dead before you have booked a single meeting.
We lived this. We bought the lists. We paid for the tools. We watched our campaigns fail. And we kept making the same bad decision: paying more money for the same broken pipeline.
So we built the opposite
Bad Decision is one platform that does four things. It finds the businesses who need what you sell. It checks every email before you send. It writes your outreach messages. It sends them from your own warmed-up inboxes with full tracking. Everything in one place, for one price.
We replaced the pile of scattered tools with one subscription. And we priced it for founders: free to start, and a fair monthly price when you are ready to send real campaigns.
Built for the world, not just one country
Most outreach tools are built in one part of the world and priced for that market. They charge in one currency, support one set of payment methods, and ignore everyone else. We are changing that.
We accept payments from anywhere in the world. We support lead sources that work for emerging markets, not just established ones. We built engines that find businesses without websites, find local professionals by radius, and find businesses already paying for ads. And we priced the platform so a founder in any country can afford the same tools as a founder anywhere else.
What we believe
Leads should be fresh, not stale
A lead list from 6 months ago is garbage. We search the live internet on every search. Your leads are minutes old, not months.
Founders should not need five tools
Find, check, write, send, track. One subscription. Stop duct-taping four or five tools together.
Founders everywhere deserve the same tools
Pricing should work for any country, not just one. We support global payments and lead sources that work everywhere.
Your reputation is yours
We never send from our servers. Your inboxes, your domains, your sender reputation. We just help you send safely.
The team
We are a small, focused team. We have been building software for years, and we have felt the pain of every tool we are replacing. Bad Decision is the product we wished existed when we started our own companies.
Our commitment to you
We will never sell your data. We will never send emails from our servers on your behalf. We will never lock you into a contract. We will always offer a free tier so founders with zero budget can test the platform. And we will always be honest about what works and what does not in cold outreach, even when it is not flattering to us.
If you are tired of making bad decisions with your outbound sales, we built this for you. Welcome aboard.